Thinking out of the box – The fallacy of experience

by LS Sya
founder@brandlaureate.org

Sya is a member of the Asia Pacific Brands Foundation, a not-for-profit organization dedicated to the promotion of branding standards in the region. Widely acknowledged as the originator of the concept of “Brand Malaysia” and described as “a phenomenon in branding and marketing” by the Financial Times UK, he is now a Brand Identity specialist with London BrandMagic.…

Branding and Gandhi


by LS Sya
founder@brandlaureate.org

Sya is a member of the Asia Pacific Brands Foundation, a not-for-profit organization dedicated to the promotion of branding standards in the region. Widely acknowledged as the originator of the concept of “Brand Malaysia” and described as “a phenomenon in branding and marketing” by the Financial Times UK, he is now a Brand Identity specialist with London BrandMagic.…

Malaysia Inviting


by LS Sya
founder@brandlaureate.org

A country’s brand can emit a positive or negative aura over all the country’s products and services. Our perception of a place can influence investment, tourism and purchase decisions. For instance, mention France and images of sophistication, haute couture, fine wine and cosmetics might come to mind. A national branding effort is, therefore, exigent as it is inextricably…