Books and Articles
"A must read, for the brand conscious!"
- Dato' Dr. Munir Masjid (Chairman, Malaysia Airlines)
"Very readable. Two thumbs up. A must for all executives."
- YAM Tunku Tan Sri Imran Ibni Tuanku Ja'afar (President, Olympic Council of Malaysia)
"A great riveting read and extremely though provoking!"
- Dr. T. Wignesan (Director, Centre de Recherhes sur les Etudes Asiatiques Paris, France)
"Singular responsible for the current high awareness and interest in branding in the country,
LS Sya is to Branding in Malaysia what Yap Cheng Hai and Lillian Too is to Feng Shui."
- Professor Dr. Arthur G. Robinson (Assoc Prof., National Australian Institute of Science and Technology)
"This book breaks new ground. Sya has way of making the subject of branding light and eminently readable. Difficult to put down!"
- Dr. Janelle Barlow, President TMI USA Bestselling Author of "A Complaint is a Gift" & "Branded Customer Service"