Malaysia Inviting


by LS Sya
founder@brandlaureate.org

A country’s brand can emit a positive or negative aura over all the country’s products and services. Our perception of a place can influence investment, tourism and purchase decisions. For instance, mention France and images of sophistication, haute couture, fine wine and cosmetics might come to mind. A national branding effort is, therefore, exigent as it is inextricably…