The Brand Laureate was originally founded and conceptualized in 2004 by a leading branding guru and author, Mr LS Sya to help raise branding standards in the world. He established the Asia Pacific Brands Foundation under whose auspices the Brand Laureate awards were awarded. The Brand Laureate grew to become the most coveted and established branding award in the world.
The proof of the pudding is always in the eating. Proud past recipients of the Award include Noble Prize winners and such luminaries as Nelson Mandela, Steve Jobs, Mark Zuckerberg, Hillary Clinton, Dr Edward de Bono and a whole host of other well-known brand personalities and icons. The product and service brands who have received the Brand Laureate awards in the past have also been of impeccable pedigree! The BrandLaureate International Awards is also a not-for-profit organization.
Yes and No. The BrandLaureate International Awards is taking the Brand Laureate awards to the next higher level, making it a truly global award. Unlike the Brand Laureate which focuses on one country and is awarded annually, the BrandLaureate International Awards is a truly global award that is awarded only once every 4 years - Country Awards on a country by country basis will be awarded annually, followed by Regional Awards every third year, culminating in the International Awards in an exclusive international ceremony every fourth year.
Yes. 2018 is the year for the International Awards which is awarded once every 4 years. However, the Country Awards are awarded annually (every year), followed by the Regional Awards which are awarded every third year, culminating in the International Awards in an exclusive international ceremony every fourth year.
Yes you can, so long you, your company, or your product/ service brand qualifies and satisfies the award criteria for the award.
You can click on the Nomination button on this site and fill up the digital Nomination Form. No nomination fee is payable unless you, your company's or your product/ service brand has been shortlisted.
You will be contacted by email if your brand has been shortlisted.
If your brand has attained iconic status in the country in which it does business or if your brand has set high standards in terms of brand management, you may qualify for the country award. For instance, if you run a beach resort with truly exemplary standards of accommodation, food and service and is considered a top brand in your category or sub-category, you may nominate your brand to be considered for the BrandLaureate International Country Awards in the category of "Hospitality", and Sub-category of "Beach Resorts". The best brands in each country are then shortlisted for consideration for the Regional Awards in the 3rd year, whilst the best regional brands are then shortlisted for consideration in the International Awards in the 4th year. You need not apply afresh to be considered for the Regional Awards and the International Awards as the shortlisting will be done by our Award Committee. A Nomination Fee of £399 will be levied if your brand is shortlisted for the Regional Awards and a Nomination Fee of £499 will be levied if your brand is shortlisted for the International Awards.
The Winner and two runners-up from the previous year will requalify for the same category and do not need to submit an entry. To check which nominees automatically qualify, visit the Nomination Form pages where the Winner and two runners-up will be published during the nomination period. For further info on the Nominations Methodology, visit our Award Catalog page.
No fees will be levied for the initial nomination. However, in view of the stringent standards set for the 4 tier processing of the nomination and the consequent heavy processing/ administrative work, a nominal administrative fee of USD $299 (USD $399 for Regional Categories and USD $499 for the International Categories) will be levied once your brand has been shortlisted.
Successful applicants will receive the Nominee Package (value £299) which includes the following digital products: Brand Laureate International Awards™ Nominee Plaque©, Brand Laureate International Awards™ Nominee Plaque© Usage Agreement, Brand Laureate International Awards™ Nominee Certificate, Brand Laureate International Awards™ Vote For Us Button and Brand Laureate International Awards™ Vote For Us Web Banners. However, you may if you wish purchase a glossy hardcover coffee table book entitled “Brand Icons” featuring your brand amongst other winners, a high grade chrome Award Plaque suitable for table display or for wall mounting and/or an intricately designed and iconic bejewelled and gold plated pewter Award Trophy from us at cost.
For the Country Awards, you will be notified of the result after the due process of the 4 tier processing usually within two months of the closing date. The Regional and International Awards are typically presented in an award ceremony 6 – 8 months after you have been notified of the result.